Identity system / Version 1.3
One idea, applied everywhere: a square, raised to a power. Everything on this page follows from that, including the parts that look like taste.
The big square is the studio: solid, exact, unhurried. The small square in the exponent position is what we do to ideas. Read together, they say the name.
A number, squared, is a number multiplied by itself. A studio, squared, is a studio that multiplies what it touches.
The exponent square is always Signal orange, always top-right, always three tenths the size of the base with a one-unit gap. It is the only place the accent is mandatory. Never replace it with the ² character. It's a square, not a digit.
The wordmark is Archivo at its widest and nearly its heaviest, tracked in so the letters almost touch. "Studio" sits underneath at normal width, spaced out, in Ash. Loud and quiet.
Blueprint is the blue of a cyanotype print. Vellum is the drafting paper it belongs with. Between them they do almost all of the work. Signal is used the way you'd use an exclamation point: rarely, and on purpose. Keep it under five percent of any surface.
Archivo is a variable grotesk with a width axis from 62 to 125. The brand uses the whole range: expanded for the name, normal for reading, condensed when space is tight. JetBrains Mono handles labels, numbers and anything that behaves like a spec.
The 8px unit and 48px cell are visible on every surface as a faint grid, pale blue on Blueprint like the lines on graph paper. Sections, principles and products are numbered in perfect squares. Every button carries a small exponent on its corner. Nothing has a radius.
We write the way we build. Short sentences, concrete nouns, real dates. If a sentence could appear on any other studio's website, cut it.
Products are instruments and they're named like instruments: a plain word for what they do or where they live. Workbenches carry the studio's suffix. Siblings that serve one person share a name and add the surface. Line 01 is weather. Line 02 is television.
Made for Ambient Weather stations. They're the one family of stations Coppervane is designed for. The app connects through the Ambient Weather API, so all you need is your ambientweather.net account and its API keys.
Ambient Weather is a trademark of its owner. Squared Studio is an independent company, not affiliated with or endorsed by Ambient Weather. Coppervane uses the Ambient Weather API with your own account, and its sky conditions come from Open-Meteo.
IPTV Studio doesn't come with channels or playlists of its own, so what you watch is always up to you. Add a playlist from a service you subscribe to, and it's ready on every screen.
Vector, no dependencies. The lockup and wordmark files reference Archivo from Google Fonts. For print, open them in Figma or Illustrator with Archivo installed and outline the type.
The mark plus the product name, set per the naming rules. Blueprint is for light backgrounds, Vellum for dark. SVGs are outlined, so they need no font. PNGs are 300 dpi at 12 inches wide, on transparent.
